Social Norms 101 (Part 1 of 2)

In this research review, Dr. Bart Klika, our Chief Research and Strategy Officer, introduces the topic of social norms, including a general overview of norm concepts, definitions used, and the basics of gap theory. This quick video is the first in a two-part series; the second installment will focus on the applications of social norms and how we have used this research in our work.

References

• The Essentials for Childhood: Promoting Positive Community Norms – Centers for Disease Control and Prevention
• Balancing ACEs with HOPE – Sege, Bethell, Linkenbach, Jones, Klika and Pecora.
• What are Social Norms? – UNICEF
• Norms in the Wild – Christina Bicchieri