Primary Prevention Toolkit

Every child and family deserves the opportunity to thrive.

ABOUT THIS TOOLKIT

The Primary Prevention National Messaging Toolkit provides a unified set of messages, social media templates, and educational materials that anyone in the prevention field can use to strengthen understanding of primary prevention and amplify our shared voice.

It is an informational resource designed to help partners, advocates, and the child and family serving field to quickly reference key messages and speak with clarity and consistency about the importance of primary prevention of child abuse and neglect. No matter where you enter the prevention conversation, we want you to easily access a common narrative that is hopeful, accurate and actionable.

THIS TOOLKIT HELPS YOU:

  • Align local and state messaging with our national prevention narrative
  • Communicate the social and economic value of investing in families early
  • Share ready-made social media content, newsletters, and outreach materials
  • Engage partners from multiple sectors with simple, accessible resources