April is Child Abuse Prevention Month. In recognition, we’re proud to have partnered with Social Current to develop and now roll out Building Better Childhoods: a set of new, easy-to-use resources to help organizations communicate about childhood adversity as a public, preventable, and solvable issue.
View the site and download the toolkit: BuildingBetterChildhoods.org
These tools are grounded in recent research from the FrameWorks Institute and are intended to support practitioners and professionals at human services organizations communicate about childhood adversity. The new website provides important guidance on how to talk about child abuse prevention in a way that resonates with a broad range of audiences. And, the tools can be used when communicating with media, funders, policymakers, and the general public.
The toolkit resources include:
More examples of messages and graphics:
This Child Abuse Prevention Month and in the 50th anniversary of Prevent Child Abuse America—and beyond—it’s important we continue to support this movement to effectively frame childhood adversity and communicate about the benefits of prevention and upstream resources.
Visit BuildingBetterChildhoods.org to use the toolkit and share with your networks.
In this video, Dr. Julie Sweetland, senior advisor at the FrameWorks Institute, takes you on a guided tour of her timely and powerful new strategic brief, “Reframing Childhood Adversity: Promoting Upstream Approaches.”
This PPT presentation accompanied the March 22, 2021, webinar “Reframing Childhood Adversity: Promoting Upstream Approaches,” featuring Dr. Julie Sweetland, senior advisor at the FrameWorks Institute and author of the new report of the same name.
Preventing, identifying, and responding to early adversity is one of the most impactful things we can do to improve our nation’s health and well-being. This brief seeks to work through framing challenges and offer guidance on positioning, emphasis, and explanation.
